Internal linking: As the name implies, it means adding links to relevant text in the content of your website, and linking to relevant pages within the website. A reasonable empty link structure within the website can improve search engine inclusion and website weight. Compared with external links, internal links are also very important. Since internal linking is so important, how can we do a good job in internal linking of articles on the website? The following is an understanding of internal linking based on my own experience. Please advise on any shortcomings. Keywords should be distributed reasonably. Personally, I don’t think too many main keywords should be added to an article. Generally, 3-5 is appropriate. The main keyword here refers to the keyword that your website is mainly optimized for. Keywords generally appear at the beginning and end (bold, discolored, etc.) Many articles will add keyword links to their own websites at the beginning and end, for example: "The interview is almost an important stage in your job search career. Your performance at that moment of the interview almost determines the success of your interview. Here are some principles about interviews collected by ****, I hope it will be helpful to everyone who is looking for a job." Or in other words, "Many people in today's society will lament the high prices and low wages. For example, Xiao Ming is preparing to change jobs because of the low wages."
Don't forcefully add the keywords (****) that appear at the beginning here. They must conform to the coherence of the article and the user's reading habits. Of course, if necessary, you can cleverly add keywords in the middle of the article, and at the end, you can add some recommended reading related to this article. Keywords plus anchor text link to related pages. For example, I wrote an article that started with "Many fresh graduates may go to some websites to look for interview skills during their first interview, but these interview skills..." The "Interview Skills" here can be linked to the page of the "Interview Skills" or "Job Search Strategies" column. If the user feels that they need to find this type of article again after reading your article, then the link you made will be a good reminder to the user.
Note: In fact, there are also links such as descriptions. Due to time constraints, I will not talk about this for now. In short, reasonable internal optimization will give your website visitors a good user experience. While bringing you website traffic, it will also increase the weight of your website and get a better ranking!
