Whether you are doing micro-business, projects, or website traffic, SEO is always the most valuable and free traffic gathering place. Many people say that SEO has become a stranger, and some people say that SEO has become increasingly difficult to do. In particular, the recent hurricane algorithm impact collection and Qingfeng algorithm impact keyword stacking have caused headaches for many webmasters.
Many newcomers to SEO think about the so-called black hat and look for quick and effective ranking techniques when they are studying SEO. However, they do not know that many quick ranking methods are actually right in front of them, but you have not controlled them well, or you have not discovered them.
When writing SEO articles, I personally prefer to bring examples. This time it is still the same as usual, bringing us the most useful results and the most valuable leverage to quickly rank. Moreover, this method is not only helpful for network promoters to obtain accurate traffic, but also is definitely a very good SEO promotion method for some micro-business practitioners. In particular, many micro-business people are looking for soft news articles to optimize long-tail words. In fact, there is a way that costs zero.
Friends who have seen the case should know how I operate it. In fact, it is keyword optimization through high-weighted channels such as Baidu and Baijia. Moreover, the keyword tested is a word with an index of more than 3,000. It took nearly one and a half months from the publication of this article to the submission, and the precise clicks obtained were about 8.50,000, as shown in the figure below:
After looking at the example, let me give you a detailed explanation of the operating ideas and procedures of high-weighted channels. First we have to select channels, followed by content preparation, and then content publishing and SEO standard optimization.
1. Channel selection
There are many high-weight platforms in China, including Baidu Q&A, Wenku, Zhihu, self-media platforms, etc. However, I personally do not recommend applying for or registering for all channels, because some channels are not very effective and have a poor survival rate. The best channels are Baidu Baijia and Sohu self-media.
1. Baidu Baijia
The biggest advantage of Baidu Baijia in leveraging ranking is that it is Baidu’s own platform. Compared with other channels, it has a natural ranking advantage for keyword ranking, and it can obtain a large amount of accurate traffic without excessive search outside the site. In addition to Baijiahao being beneficial to keyword ranking, another advantage is that because Baidu information flow has been released, Baijiahao can not only be reversed through search, but also include the traffic of Baidu information flow entering Baijiahao.
2. Sohu self-media
Sohu self-media is not as easy to use as it used to be, because Sohu self-media used to be able to publish external links. Now it is basically difficult for Sohu self-media to publish QR codes, and external links are even more difficult to publish. However, Sohu's self-media is better for ranking, because if the content published by Sohu's self-media is of high quality, it will almost always be collected in seconds. In addition to publishing commonly used articles, Sohu self-media can add contact methods to guide users.
2. Content preparation
After we select the channels, the content requirements are very high. It must be original, the content should not be too many words, just include pictures and texts. Because original content will speed up search engine rankings, original content is more conducive to web content entry and review. While rich in content, it is recommended to guide users to WeChat, QQ, etc. when operating, so as to facilitate user retention and conversion. And no matter what occupation you are in, just find the precise keywords for the occupation (except for illegal keywords).
3. SEO Optimization
Regarding this kind of high-weighted platform for ranking, it is actually difficult for us to control the overall optimization of the website. Off-site optimization can be done, but it is difficult to do too much off-site link optimization when resources are scarce. Moreover, excessive off-site optimization also increases SEO costs. Since we are leveraging rapid ranking, we need to implement SEO standards through the published content web pages themselves to quickly increase the ranking of the website.
1. Article title
Don’t write the title randomly. A good title in the information flow article is conducive to recommendation and user reprinting, so we can see that the title of my article carries the word welfare. And be sure not to make headlines. The Qingfeng algorithm has been heavily impacted recently. I wrote Baidu Cloud in the title, so there will also be a download link to Baidu Cloud in the article content. This will also keep the article on topic.
The webpage title of a high-weighted platform should not deliberately pile up keywords or appear repeatedly like our own website. It only needs to appear once. Try to let the updated title text reflect the value of our webpage, that is, make the title richer in content requirements and attract users to click.
2. Keyword frequency
In the web content, appropriately add and optimize the frequency of keyword presentation. And carry out natural distribution, remember not to stuff keywords frequently. While increasing the frequency, also slightly consider the number of occurrences of other long-tail words, which can drive a large number of long-tail word rankings.
The combination of pictures and text is not only beneficial to search engine rankings, but also beneficial to users’ clicks. Therefore, when publishing an article, it is recommended that each paragraph be accompanied by a picture. It is recommended that the image width and height be adjusted according to the method of 1:0.75. This will help search engines to capture the images displayed in the article and display them in Baidu search after entering the web page.
Finally, let me tell you a few tips. When we publish articles, not every article can achieve good rankings. A core keyword is recommended to be published in three different articles. This can basically ensure that one of the three articles will generate a good ranking to achieve the desired effect. In addition, this type of high-weight ranking is more suitable for those who do online earning, micro-business, and self-selling products for SEO optimization. Because this method is relatively low-cost and does not require too much SEO expertise to operate.
