Write a descriptive title of 5 to 8 words for each page. The title should be concise with unimportant words such as "of", "and". To describe this page, what is the most important content of the website. The page title will appear on the link to the search results page, so it can be written to be slightly provocative to entice searchers to click on the link. At the same time, write your company name and your most important keywords in the homepage content, not just the company name. Every page on your website should have a title specific to that page.
In addition to web page titles, many search engines will search for META tags. This is an explanatory text. Describe the content of the main text of the web page, and the sentences should also include keywords, phrases, etc. used on this page. At present, META tags containing keywords have little help in ranking, but sometimes META tags are used in paid login skills. And who knows when search engines will pay attention to it again?
Search engines attach great importance to bold text and think it is very important content on this page. Therefore, make sure to include your keywords in one or two bold text tags. Try to avoid making all important titles in the form of pictures, let alone making the entire home page a picture.
Black hat SEO optimization does not recommend the use of any deceptive transition pages for search engines, because these are almost copied web pages or penalties from search engines. But you can make several pages, each page focusing on different keywords or phrases. For example, instead of introducing all of your services on one page, create a separate page for each service. In this way, each page has corresponding keywords, and the content of these pages can improve rankings because it contains targeted keywords rather than general content.
Search engines hope to find your keywords in the first paragraph of text, but don’t fill it with too many keywords. Google probably considers 1.5 to 2 keywords per 100 words in the full text as the optimal keyword density to achieve good rankings. Other places to consider placing keywords can be in the ALT or COMMEET tags of the code. If you cannot ensure that keywords appear in the first paragraph of the text, you can consider some remedial measures, such as adding an annotation to the web page, etc.